Carolina Herrera GOOD GIRL Launching Event

27 Nov 2018

Carolina Herrera proudly introduces GOOD GIRL, the ultra-feminine fragrance that embraces the modern women of today. Carolina Herrera de Baez, Creative Director of the House of Herrera Fragrances, as well as the Master Perfumer Louise Turner, showed up for the launching event at HK to share the inspiration of GOOD GIRL. Famous Singer Ms. Kelly Chen and the well-known Actress Ms. Grace Chan were invited to unveil the glorious, high-spirited duality of GOOD GIRL. They also shared their recent family life with media too.

To create GOOD GIRL, Carolina Herrera de Baez turned to master perfumer Louise Turner. Known for her adventurous, innovative approach, Turner was the perfect perfumer to capture in scent the excitement and exhilarating complexity of today’s sophisticated woman.

GOOD GIRL revels in her unapologetic duality – her femininity and sensuality, her timeless elegance and casual irreverence, her hopeless romance and fearless independence. The House of Herrera has created a fragrance that captures and celebrates her glorious, high- spirited duality.

With GOOD GIRL, Carolina Herrera makes its boldest, most provocative statement to date. For more than 30 years, the House of Herrera has created fashion and fragrances defined by the effortless elegance and sophistication that epitomizes New York style. Always relevant, Carolina Herrera’s new fragrance reflects the multidimensional attitudes of the modern woman, further expressed through the campaign hashtag, “IT’S SO GOOD TO BE BAD.”

For over four years, Carolina Herrera de Baez, Creative Director of the House of Herrera Fragrances, brought her extensive knowledge of the brand and fragrance development into the creation of GOOD GIRL. Every part of the fragrance is a reflection of the Herrera woman, best told through de Baez herself. The luminous bottle, a midnight blue ultra-high stiletto and gold-heel, includes a complex internal pressure system. Both fragrance and bottle express the sensual, confident, feminine and powerful nature of the woman who wears GOOD GIRL.