212 VIP
212 VIP is a fun, festive and floral fragrance that combines style with attitude and hits three essential notes.
The VIP concept is always associated to night life glamour, parties, surprises. Being a 212 VIP is more about attitude. It’s about being special, with a very positive state of mind, full of happiness and energy.
So as to give an impactful and party side to the bottle, the creative team decided to go for a very glossy and luminous material. A new packaging for a new wave of modernity and feminity into the brand. With its attractive, feminine and curvaceous lines, it is beautifully and lovingly conceived, right through to its magnetic lid.
Top Note: Rum, Passion fruit
Middle Note: Musk, Gardenia
Base Note: Vanilla, Tonka bean